Your website is your most important marketing asset, your marketing home base. It’s the one place where your ideal customer can experience your message in its purest form, where you have complete control over what they see, and where you can express how you can meet their needs without distraction.
Professional Web Design Tells a Story
Your website should tell a story — not just about you, but about your understanding of your ideal customer and your ability to provide the solution they’re looking for. Think of your website from their perspective, rather than just listing your qualifications. A business site should demonstrate the empathy and professionalism your site visitor might feel if they met you in person.
The StoryBrand Method
Well before creating a graphic design or writing page content or building a website, there is strategy work to do to clarify your message. To get insight into this process, we recommend reading Donald Miller’s book Building a StoryBrand, an excellent place to start to understand how an effective marketing message comes together. To build a business website that will resonate with people who will become your best customers, we need to know who you are talking to, what their pain points are, how those pain points translate to basic human desires, and how you are uniquely positioned to provide the right fix for them.