Project Description

Responsive WordPress redesign,

inbound marketing, SEO,

and social options for

Inside Out Business Systems,

a Novato, California

business coach & consultant

Portfolio business coach consultant responsive web design


Inside Out Business Systems is a productivity business coach and consultant based in Novato, California.

Principal Susan Tollefson has more than 20 years of corporate experience which she patiently draws on while guiding her small business clients to better time management, goal setting, and productivity skills for success.

Problem We Solved

This business-to-business website was limited by a technically obsolete structure with duplicate websites and a bleak visual style. It failed to intuitively reflect the business coach’s warmth and proficiency. An initial phase focused on content editing and reorganization. Then we redesigned the site to show off her services and skills, upgraded the palette and imagery, optimized for keywords, and replaced the obsolete software with SSL security and a technical upgrade.


Business Coach website before redesign

How We Helped

  • Refreshed marketing message
  • Wrote, edited, and reorganized content
  • Added visual appeal
  • Responsive mobile-friendly WordPress platform
  • Added a blog
  • Added a download offer
  • Added new social share options
  • Added testimonials and review capture option
  • Added Analytics tracking
  • Secured site with SSL
  • Optimized pages and images for search engines
  • Documented image licenses
  • Continuing professional maintenance

Visit the Live Site


Portfolio business coach consultant web design

Planning to Upgrade Your Own Business Coach Web Design?

solar web design upgrade

If you are a business coach who needs an updated website that will establish you better in your industry, attract more clients, and engage them like Inside Out Business Systems, contact us for a conversation about how we can go about a website redesign!

Marketing is at the core of any web design project. There are a lot of moving pieces to web design that go far beyond the visual graphic design. Let us help upgrade your marketing strategy and bring in the kind of business you really want! Contact us for a conversation about your options.

Schedule a consultation!